01 · Vision
We are in training
The wide road is for sleepwalkers. We are training our men for the crown, and that requires the sharp edge of discipline. Wake up. Take feedback. Kill offence. The team is in training so we can run the narrow track. To do this, we need to be coachable. We are in training!
02 · Brand Identity & Visual Direction — Tobi Ogude
"Mens Training Camp" · Narrow is the Track
Bold, stretched, retro-futuristic athletic type over deep, muted track colors — asphalt blacks and turf greens punctuated by stark, urgent accents. Captains in retro athletic apparel with whistles and Gatorade coolers from day one.
Visual direction — latest
Typography — Moslin & Eurostile Extended
Moslin — hand-drawn
Eurostile (Extended)
Catchphrases & reel inspiration
Catchphrases for camp
- WE ARE IN TRAINING.
- THE SHARP EDGE OF DISCIPLINE.
- Narrow is the track, narrow is the court, narrow is the field, narrow is the… PATH.
Full mood board with logo + visual references lives in the planning doc — Tobi Ogude, July 15.
03 · The Weekend
Shape of the event
Type a speaker name under any session — names save automatically for everyone.
8:30 AM
Coffee + Breakfast
On site
9:00 AM
Huddle / Kickoff Meeting
Mens team + setup crew
9 AM – 5 PM
Mens Team Setup
Big top tent · Tents · Rite of Passage · Tribal Games · Parking + Flags
6:00 PM
Leaders + Coaches Arrival
9:00 AM
FUN
Extended block — 9:00 – 10:30
Baptism
Chairs
Site Mixups
4:00 PM
Arrival + Free-For-All Games
Check-in from 5 – 6 PM
7:00 PM
Tug o' War
Under the flood lights
6:30 AM
Light Snack + Team Rallying
Key Moments
Baptism · Rite of Passage · Worship & Teaching · Fireside Chats · Tribal Games · Tug o' War under Flood Lights
Worship Direction — Working
- Thursday night (leaders): acoustic — guitar if needed; considering no worship for the leaders portion
- Saturday morning — the big one: larger worship set in the 9:15 session (with baptisms)
- Before the 11:30 final session: a second, lighter moment — 1–2 songs
- Production: preaches don't need recording · screens needed (lyrics/notes) · good lighting around the big tent — floor lights
- Amanda & Sejin engaged on worship + production needs
04 · The Site
The site
Big Top — Locked In
40×100' pole tent from Redemption Tent Events. Cathedral seating for 300, side walls, floodlights and chairs included. Delivered Thu Sept 17. Total $7,860.53.
Tent Village — To Order
80 × 4m canvas bell tents (4 men each — 320 capacity), grouped in clusters of 6 around fire pits. $334.63 + tax per tent.
Venue
5565 Guelph Line, Burlington — ~12 acres. POC: Graham Paulsen (Elijah's dad), (905) 320-2606.
Site Plan
Main camp (3.4 ac) with big top + tent village · tribal games field (1.5 ac) · pond baptism · parking paddocks. Interactive property map — 3D render coming.
05 · Food — Benji
Tribal, community-style food
Rough plan from Benji (Head of Food) — menus to be locked with final numbers.
The Showstopper
Beef brisket — plus other slow-cooked beef — with slow-roast chickens to bulk up the protein.
By Meal
- Leaders night: steaks or roast beef (based on attendee numbers)
- Grilled chicken burgers
- Saturday lunch: pulled pork and beef burgers
Every Meal Includes
- Side salad + bread
- Sometimes slaw, grilled corn
- Drinks
- Dessert — crumble, or yogurt and berries
Breakfast
Eggs, sausages, bacon (leaders breakfast), grilled tomatoes · Build-your-own yogurt parfaits · Protein balls · Granola bars
The Firepit
To build: we need to create another one of these firepits. We currently have one stored at the old mens overnighter location.
06 · Rite of Passage
Rite of Passage
Placeholder — Jesse designing the moment. Saturday 10:30 AM, all in.
- The moment — what happens, and what it means
- The ground — where on the property it takes place
- The program — order, words, who leads what
- The memento — what every man takes home (coin idea)
- Pointman + team to run it
07 · Strategy
The squad strategy
As our numbers scale, our strategy must evolve. Squads ensure the event expands without losing the man.
Phase 1 · Current Focus
Establish Squad Infrastructure
Launch regional squads (Downtown, Midtown, Hamilton) to decentralize campsites and secure small-group connection. Capacity: 350–500 men. The move to campground format demands logistical excellence.
Phase 2 · Future Focus
Complete Squad Autonomy
Squads become fully self-sustained units handling their own campsites, fire circles and cooking. Capacity: 500+.
08 · Leadership
The team
- Event ManagerBela (admin support: Prem)
- Creative Director / DecorTobi Ogude
- LogisticsMike Cru
- Food & BeverageBenji
- Guest ExperiencePeter
- Captain draft picks · MidtownAnton · Jojo · Zeke
- Captain draft picks · DowntownTim · Landon · Matt · Dayo · Justin · Jared · Elijah
- Captain draft picks · HamiltonKabelo · Barnabas
Every Captain Commits To
- A named 2i/c and a squad of 25 recruited men
- The Coach & Leaders Gathering + at least 1 build day
- Direct support of his guys through to the event
- Follow-up: every man landed in a Connect Group
09 · Measuring Success
Measuring success
Vision & Culture
Practical measures that a man leaves unoffendable and coachable — defined with you before the event.
Squads & Operations
Squad captains recruited, squads full (25 each), setup/food/packdown owned before the day, every man followed into a Connect Group after.
Fall Connect Season — with Discipleship Pathway
Work with the Discipleship Pathway team to measure engagement in the Fall Connect Season. Identify all the leaders of male connect groups and create a moment for captains to help men sign up to a connect group and the next mens event.
10 · What We Need From You
Decisions & direction
- Speakers & format — who is speaking in all the sessions, panels/preaches. Approach Greg to introduce the academy stuff — academy team to run Friday morning; Ps Sam potentially in for the Thursday night session.
- This Sunday's kickoff — announcement at all three locations; your voice behind it from the platform. Kickoff plan →
- Youth experience — we need someone to own and run it.
- Rite of Passage — we need someone to help create it and write up the program.
